Creative tourism has established itself as a sustainable alternative to mass tourism, in which the endogenous resources of each destination are particularly relevant. This type of tourism is increasingly positioning itself as an instrument to generate competitiveness, valorise heritage and promote sustainable practices, bringing income to small destinations and supporting communities. In recent years, the concept has been ﬁrmly established: the research on the subject increases and more articles are being published. Creative tourism is further implemented and ampliﬁes its meaning and the ways in which it materialises. In short, it can be deﬁned as a type of tourism that oﬀers a genuine experience combining local culture immersion with learning and co-creation processes.